TryMe - OrCam Learn

Try Me is a virtual interactive model offering a unique product experience for OrCam Learn. It provides a fresh perspective on reading, unlocking captivating worlds of content designed for children with reading disabilities in an immersive sensory experience.

ROLE
Art Direction
Project Team Lead 
Product Design Lead 
Content Editors Management
Team
Product Manager
R&D Team Leader
Product Designers
UX Researcher

Thinking

The teams analysis of interview data, website user activity, and purchase processes uncovered a gap between feedback from in-person demos and actual online purchases. The gap raised concerns about customer perception of the product's value and the companies effectiveness in communicating this value.

Thinking

The teams analysis of interview data, website user activity, and purchase processes uncovered a gap between feedback from in-person demos and actual online purchases. The gap raised concerns about customer perception of the product's value and the companies effectiveness in communicating this value.

Thinking

The teams analysis of interview data, website user activity, and purchase processes uncovered a gap between feedback from in-person demos and actual online purchases. The gap raised concerns about customer perception of the product's value and the companies effectiveness in communicating this value.

Thinking

The teams analysis of interview data, website user activity, and purchase processes uncovered a gap between feedback from in-person demos and actual online purchases. The gap raised concerns about customer perception of the product's value and the companies effectiveness in communicating this value.

Thinking

The teams analysis of interview data, website user activity, and purchase processes uncovered a gap between feedback from in-person demos and actual online purchases. The gap raised concerns about customer perception of the product's value and the companies effectiveness in communicating this value.

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RESEARCHING

We mapped customer feedback and re-studied the digital customer journey. Our goal was to understand the drivers of customer's perceptions—functionality, value, and the desire for the product. We realized that users struggled to grasp the product's value, often abandoning purchases due to confusion with a similar product. In response, we refined user and buyer personas, clarified product distinctions, and emphasized its value more assertively.

RESEARCHING

We mapped customer feedback and re-studied the digital customer journey. Our goal was to understand the drivers of customer's perceptions—functionality, value, and the desire for the product. We realized that users struggled to grasp the product's value, often abandoning purchases due to confusion with a similar product. In response, we refined user and buyer personas, clarified product distinctions, and emphasized its value more assertively.

RESEARCHING

We mapped customer feedback and re-studied the digital customer journey. Our goal was to understand the drivers of customer's perceptions—functionality, value, and the desire for the product. We realized that users struggled to grasp the product's value, often abandoning purchases due to confusion with a similar product. In response, we refined user and buyer personas, clarified product distinctions, and emphasized its value more assertively.

RESEARCHING

We mapped customer feedback and re-studied the digital customer journey. Our goal was to understand the drivers of customer's perceptions—functionality, value, and the desire for the product. We realized that users struggled to grasp the product's value, often abandoning purchases due to confusion with a similar product. In response, we refined user and buyer personas, clarified product distinctions, and emphasized its value more assertively.

RESEARCHING

We mapped customer feedback and re-studied the digital customer journey. Our goal was to understand the drivers of customer's perceptions—functionality, value, and the desire for the product. We realized that users struggled to grasp the product's value, often abandoning purchases due to confusion with a similar product. In response, we refined user and buyer personas, clarified product distinctions, and emphasized its value more assertively.

DESIGNING

In crafting a design solution, our vision was clear: infuse magic into the demo of this extraordinary product. We sought to deliver users an enchanting online experience that vividly communicates the product's value. Step by step, we simulated a spellbinding product demo, immersing users in a fantastical content world to evoke the sheer magic experienced by a child reading independently. To heighten this enchantment, we embraced sensory stimulation—capturing the essence through sound, vision, touch, and speech.

DESIGNING

In crafting a design solution, our vision was clear: infuse magic into the demo of this extraordinary product. We sought to deliver users an enchanting online experience that vividly communicates the product's value. Step by step, we simulated a spellbinding product demo, immersing users in a fantastical content world to evoke the sheer magic experienced by a child reading independently. To heighten this enchantment, we embraced sensory stimulation—capturing the essence through sound, vision, touch, and speech.

DESIGNING

In crafting a design solution, our vision was clear: infuse magic into the demo of this extraordinary product. We sought to deliver users an enchanting online experience that vividly communicates the product's value. Step by step, we simulated a spellbinding product demo, immersing users in a fantastical content world to evoke the sheer magic experienced by a child reading independently. To heighten this enchantment, we embraced sensory stimulation—capturing the essence through sound, vision, touch, and speech.

DESIGNING

In crafting a design solution, our vision was clear: infuse magic into the demo of this extraordinary product. We sought to deliver users an enchanting online experience that vividly communicates the product's value. Step by step, we simulated a spellbinding product demo, immersing users in a fantastical content world to evoke the sheer magic experienced by a child reading independently. To heighten this enchantment, we embraced sensory stimulation—capturing the essence through sound, vision, touch, and speech.

DESIGNING

In crafting a design solution, our vision was clear: infuse magic into the demo of this extraordinary product. We sought to deliver users an enchanting online experience that vividly communicates the product's value. Step by step, we simulated a spellbinding product demo, immersing users in a fantastical content world to evoke the sheer magic experienced by a child reading independently. To heighten this enchantment, we embraced sensory stimulation—capturing the essence through sound, vision, touch, and speech.

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Testing

We conducted usability tests and fine-tuned the demo process on the website, analyzing hundreds of recordings. Through precise adjustments and seamless integration with campaigns, the magic happened! The demo effectively conveyed the product's capabilities and value, resulting in a threefold increase in user time on the site. Remarkably, 70% of users completed the entire demo! The office buzzed with excitement, akin to a soccer team celebrating a goal. With this product now omnipresent—on the website, in campaigns, and at exhibitions—it's been a truly extraordinary experience.

Testing

We conducted usability tests and fine-tuned the demo process on the website, analyzing hundreds of recordings. Through precise adjustments and seamless integration with campaigns, the magic happened! The demo effectively conveyed the product's capabilities and value, resulting in a threefold increase in user time on the site. Remarkably, 70% of users completed the entire demo! The office buzzed with excitement, akin to a soccer team celebrating a goal. With this product now omnipresent—on the website, in campaigns, and at exhibitions—it's been a truly extraordinary experience.

Testing

We conducted usability tests and fine-tuned the demo process on the website, analyzing hundreds of recordings. Through precise adjustments and seamless integration with campaigns, the magic happened! The demo effectively conveyed the product's capabilities and value, resulting in a threefold increase in user time on the site. Remarkably, 70% of users completed the entire demo! The office buzzed with excitement, akin to a soccer team celebrating a goal. With this product now omnipresent—on the website, in campaigns, and at exhibitions—it's been a truly extraordinary experience.

Testing

We conducted usability tests and fine-tuned the demo process on the website, analyzing hundreds of recordings. Through precise adjustments and seamless integration with campaigns, the magic happened! The demo effectively conveyed the product's capabilities and value, resulting in a threefold increase in user time on the site. Remarkably, 70% of users completed the entire demo! The office buzzed with excitement, akin to a soccer team celebrating a goal. With this product now omnipresent—on the website, in campaigns, and at exhibitions—it's been a truly extraordinary experience.

Testing

We conducted usability tests and fine-tuned the demo process on the website, analyzing hundreds of recordings. Through precise adjustments and seamless integration with campaigns, the magic happened! The demo effectively conveyed the product's capabilities and value, resulting in a threefold increase in user time on the site. Remarkably, 70% of users completed the entire demo! The office buzzed with excitement, akin to a soccer team celebrating a goal. With this product now omnipresent—on the website, in campaigns, and at exhibitions—it's been a truly extraordinary experience.

ANALYZING

Coming Soon

ANALYZING

Coming Soon

ANALYZING

Coming Soon

ANALYZING

Coming Soon