Wow, what a journey! In April 2020, Amnon Shashua and Ziv Aviram shared the sensational news that Messi would be the company's ambassador, with the first release planned for September. In less than four months, we built a product, marketing and digital strategy, produced a commercial with Messi in Barcelona, and launched marketing in 30 languages—all on time. A huge thanks to the incredible team, including Elad Serfaty, David Barnan, Jonathan Hepner, Rafi Fischer, and the one and only Dana Shnizik Clarke. Love You guys. We proved the impossible is possible!